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@faun shared a link, 1 year ago

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Story Mailtrap Team
@veljkoristic shared a post, 2 months, 1 week ago
Content Manager, Mailtrap

How to Test Email: A Personal Journey

I’ve been with Mailtrap since 2021, and I have tested a gazillion emails (using Mailtrap) and talked to god-knows how many SMEs to wrap my mind around all the intricacies. 

This piece is an honest account of my ‘how to test email’ journey. It covers every aspect you can test, their importance, and the examples of best practices. 

Sure, I used Mailtrap almost exclusively, so the following sections feature a bunch of references and pointers to our platform. But, you’ll also encounter other tools and tips on how to incorporate them into your workflow. 

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Story Mailtrap Team
@veljkoristic shared a post, 2 months, 1 week ago
Content Manager, Mailtrap

Outlook Spam Filter Not Working: What to Do About It

At the end of the day, Outlook spam filter not working is a real problem largely tied to client malfunction. Even so, as a sender, you need to hawk over your email functionality and ensure low percentage of spam messages. Just follow the tips in this article and your recipients will never receive unwanted emails from you. 

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Story
@maryhlumilina shared a post, 1 year, 1 month ago

Email Marketing KPIs You Can or Can’t Do Without

Every email campaign is launched with a particular goal in mind. This can be to promote a product feature, sell a subscription plan, raise customer engagement, and so on. Goals define the key performance indicators (KPIs) or metrics a marketer has to track.

Story
@maryhlumilina shared a post, 1 year, 1 month ago

Emails and GDPR

On May 25, 2018, the General Data Protection Regulation (GDPR) took effect in the EU.

GDPR
Story
@maryhlumilina shared a post, 1 year, 2 months ago

An ultimate guide to email infrastructure

While sending emails is a straightforward process for individuals, organizations don’t have that luxury. They must put a lot of thought into this process to avoid security threats and ensure all of their emails get to recipients’ inboxes. That’s where email infrastructure comes into play. 

Though it operates behind the scenes, it combines all the components that are responsible for sending and delivering emails. Today, we’ll break down what email infrastructure is, how it works, and what can be done to boost its performance.