What makes for a beautiful experience of using a platform or an app? Interactive interfaces? Mind-blowing designs? Interesting copy? Maybe. But what most users really care about is getting stuff done — quickly buying a product, easily launching a website, smoothly implementing a feature. Since it’s impossible to follow every user on every step of their customer journey, companies incorporate transactional emails to automate the processes. Let’s explore what these emails are really about and how to set yours up.