Transactional emails in WooCommerce: definition, importance, examples

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Every email campaign is launched with a particular goal in mind. This can be to promote a product feature, sell a subscription plan, raise customer engagement, and so on. Goals define the key performance indicators (KPIs) or metrics a marketer has to track.

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On May 25, 2018, the General Data Protection Regulation (GDPR) took effect in the EU.