Why is email analytics important? Because email is one of the main channels of converting users into customers. Even if you are not a marketer but a developer, for example, who is configuring email notifications, you should still analyze the performance of your messages. However, email analytics is often underestimated. So, let’s discuss which types of email campaigns you should measure, define the most important email metrics, and also put together an overview of email analytics tools.

While Salesforce’s testing capabilities are sufficient for running small deliverability tests or previewing your emails, they may not be enough for inspecting and debugging emails in detail. Plus, some methods may bear the risk of spamming contacts with test emails. 

That’s where Mailtrap Email Testing comes into play. And today, we’ll teach you how to execute various tests in Salesforce using Mailtrap. 

A developer can’t code an HTML email template using the same technologies and approaches as one would when building a web page. It may sound ridiculous, but it’s the truth. So, let’s try to figure out how valid this statement is.