Email Analytics Tools
Why is email analytics important? Because email is one of the main channels of converting users into customers. Even if you are not a marketer but a developer, for example, who is configuring email notifications, you should still analyze the performance of your messages. However, email analytics is often underestimated. So, let’s discuss which types of email campaigns you should measure, define the most important email metrics, and also put together an overview of email analytics tools.