The humble email remains a cornerstone of any marketing strategy. Tried and tested, but also improving all the time, a good subscriber list and quality content direct to these inboxes can be one of the most effective ways of driving your audience to action. To make sure you’re getting the best out of your email campaigns, you should always be tracking and comparing your own key performance indicators (KPIs) against each other, as well as against competitors and industry at large – and one of the most important of these metrics is click-through rate (CTR). In this article, we’ll explore key ways to boost your email CTR.

Have you ever made a cake or an amazing meal and then just dropped it on the ground? Remember how disappointing it felt? 

Now imagine perfecting an email campaign just for it to get eaten alive by spam filters because of a poor choice of words on your end. The feeling of disappointment would be just as bad, right?

To help you avoid landing yourself in this situation, the outreach team at Mailtrap and I did some research and testing using our own cold email and regular campaigns and came up with 8 categories of email spam words you should avoid to achieve better email deliverability and open rates.

So, if you’re curious to see our findings, then keep reading!

Python provides multiple ways of testing emails. It has native options and the ability to integrate with a third-party tool, such as Mailtrap Email Testing. 

I’ve recently explored a few approaches and will share my experience in this tutorial. I’ll cover native methods such as unit tests + aiosmtpd, Python’s subprocess function, as well as unit tests’ mock object library.

I’ll also demonstrate how to integrate and test emails in Python with Mailtrap Email Testing. 

I’ve been with Mailtrap since 2021, and I have tested a gazillion emails (using Mailtrap) and talked to god-knows how many SMEs to wrap my mind around all the intricacies. 

This piece is an honest account of my ‘how to test email’ journey. It covers every aspect you can test, their importance, and the examples of best practices. 

Sure, I used Mailtrap almost exclusively, so the following sections feature a bunch of references and pointers to our platform. But, you’ll also encounter other tools and tips on how to incorporate them into your workflow. 

So, let's dive to know how to recover QuickBooks password admin, users etc.

Over the years, the popularity of email marketing has stayed consistent. And if you master how to do it effectively, it can help you take relationships with old and new subscribers on your email list to the next level, turn leads into customers, drive sales, and much more.

But that is easier said than done, as this marketing channel requires you to devise an email marketing strategy, come up with creative email marketing ideas, and send out engaging content as often as a few times a week.

If you find yourself struggling in this scenario, you’re in luck, as this article will give you useful inspiration for your next email marketing campaign, thus making at least the creative aspect less of a burden. Let’s dig in!

However, both frameworks are distinguished from each other in specific ways. ASP.NET Core is a new framework that is more portable and lightweight than ASP.NET MVC. It uses for developing web apps that run on Linux, Windows, and macOS.

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With its proven efficiency, email marketing stands out as a direct and cost-effective strategy, boasting an impressive average return of $42 for every $1 spent, a testament to a well-executed email marketing strategy. However, its true potential is unleashed only with a well-defined newsletter strategy, key to driving value, boosting revenue, and attracting new customers.