It’s no secret that quality assurance automation is rising in the software development lifecycle. This article offers an overview of the best automated QA testing tools, explores their pros and cons, and offers a glimpse of which tool might be the one that could help you achieve better results in testing. It’s worth noting that it’s still essential to have a robust manual testing process since automation complements, rather than replaces, manual testing. Furthermore, data-driven testing can optimize the process by utilizing varied data sets, making it adaptable and dynamic.

Automation testing is using software to test another software. If applied correctly, the automation strategy helps reduce costs and improve the overall engineering and testing culture. Playback tools can also streamline the process, although it’s essential to understand the underlying mechanisms.

However, when choosing the right automation solution, it is easy to get lost in the ocean of modern QA automation software on the market. Here, we have selected some of the top automation testing tools that could help take over the time- and labor-consuming tasks and boost the general performance and functionality of the product.

Ideas of the tools and approaches for measuring your email marketing campaigns in the most efficient way.

The humble email remains a cornerstone of any marketing strategy. Tried and tested, but also improving all the time, a good subscriber list and quality content direct to these inboxes can be one of the most effective ways of driving your audience to action. To make sure you’re getting the best out of your email campaigns, you should always be tracking and comparing your own key performance indicators (KPIs) against each other, as well as against competitors and industry at large – and one of the most important of these metrics is click-through rate (CTR). In this article, we’ll explore key ways to boost your email CTR.