When you manage millions of transactional emails or orchestrate extensive marketing campaigns, the nuances of data protection, privacy, and regulatory adherence can make or break your operations. This is precisely why you need to hawk over compliance, and set a goal to find a provider that: - Safegu..

Reliably sending critical and time-sensitive emails while staying compliant with international data regulation laws is key for any FinTech company out there. In this article, I’ll provide you with 5 SMTP providers for FinTech that will allow you to achieve all of the above, and more. To get you star..

Let’s face it: there is no email API that fits the needs of every team out there. However, a solid API will give you control of your sending process and allow you to fine-tune it according to your team’s requirements. In other words, an email API needs to be flexible. So, I’ll break down the email A..

In the HTML vs plain text battle, it may seem that the plain text won. At least from the marketers’ perspective, these appear to drive more engagement and conversions. Indeed, I’ve given you a bunch of data to support this claim, yet I wouldn’t say it’s a hard-and-fast rule. Simply, email campaigns are an ever-evolving job and sometimes they appear to have a mind of its own. Therefore, you need to continuously analyze the audience engagement metrics to tailor the email strategy. And your goal should always be to ensure the strategy aligns with user expectations to maximize campaign effectiveness.

In this guide, I dive deep into the ins and outs of Office 365, showing you what it’s best used for and how to configure it, while also providing you with some actual examples. What is an Office 365 SMTP server? SMTP, orSimple Mail Transfer Protocol, is an internet standard protocol responsible for ..