In this article, I’ll take you with me on a journey guided by a team of QAs, deliverability experts, and email marketers, where we will not only explore email test cases but also learn the steps for creating a comprehensive range of checks.

Let’s dive in!

Have you ever made a cake or an amazing meal and then just dropped it on the ground? Remember how disappointing it felt? 

Now imagine perfecting an email campaign just for it to get eaten alive by spam filters because of a poor choice of words on your end. The feeling of disappointment would be just as bad, right?

To help you avoid landing yourself in this situation, the outreach team at Mailtrap and I did some research and testing using our own cold email and regular campaigns and came up with 8 categories of email spam words you should avoid to achieve better email deliverability and open rates.

So, if you’re curious to see our findings, then keep reading!

Over the years, the popularity of email marketing has stayed consistent. And if you master how to do it effectively, it can help you take relationships with old and new subscribers on your email list to the next level, turn leads into customers, drive sales, and much more.

But that is easier said than done, as this marketing channel requires you to devise an email marketing strategy, come up with creative email marketing ideas, and send out engaging content as often as a few times a week.

If you find yourself struggling in this scenario, you’re in luck, as this article will give you useful inspiration for your next email marketing campaign, thus making at least the creative aspect less of a burden. Let’s dig in!