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@nataliiapolomkina shared a post, 1 year, 6 months ago
Mailtrap

How to Stop Emails Going to Spam

Inbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the global IPR has grown from 79% to 85%. This means that only one in six commercial emails miss the target. Would you like to achieve this rate or even improve it for your marketing purposes? Below, you’ll find a comprehensive guide on how to stop your emails from going to spam.