In this guide, you will learn why to start email marketing for an agency, how to build a high-quality email list, create engaging content, and manage your email deliverability like an expert. 

Want to skip the theory and jump straight to the step-by-step email marketing guide? Click here!

There’s a lot of talk going on about data encryption. Nearly every day we hear about email leaks and we start to wonder if our data is secure. And rightly so! Those who ignore such vital concerns are often the hacker’s first victims. However, those who do give it some more thought use some of the best email encryption software on the market and keep their data secure. What should you pick? Let’s go through the best available options.

Anybody can create and launch an email marketing campaign, but few experts understand how to turn email recipients into leads and clients.

My goal here is to help you become such an expert. I’ll show you how to identify common email marketing challenges and be proactive in preventing them from becoming real issues. Consequently, you should see much higher engagement with your campaigns.

Without much ado, let’s tackle the topic head first. 😀

Referral programs are one of the most effective ways to hire and retain new talent. In fact, data shows that 30-50% of the best hires come from referrals. Plus, 70% of referred candidates tend to stay longer than those from other sources. 

Referrals from employees work well because people do better when they know and trust their team members.

However, engaging employees for referrals requires balanced communication that is both professional and approachable. This is where well-structured employee referral email templates come in.

We’ve compiled our top 4 employee referral templates to help you streamline the process and attract great talents.

How do you usually choose a new tool? Intuition? Friend’s recommendation? We prefer to make decisions based on data. That’s why we’ve prepared this research for you.

Email HTML builders can help you create effective emails to increase your return on investment (ROI) — which currently stands at $38 for every $1 spent — and convert your leads to loyal customers. 

Whether you’re a developer or a marketer, this guide will help you know how to choose a tool that fits your needs from hundreds of options.

We’ll look at eight of the best responsive HTML email builders and how you can choose the correct tool for your email marketing needs.

In this article, I break down my email-sending flow with Gomail, a super straightforward package for Golang. Of course, I’ve made sure to include code snippets ready for use.

I’ll also cover debugging and testing so you can make sure your code is working perfectly after following this guide.

Email workflow automation takes over administrative tasks such as following up on sales inquiries, sending targeted promotions, and requesting feedback after a purchase. This helps teams save time, enhance productivity, and retain consistency across all communications.

As you can imagine, this type of automation streamlines lead nurturing processes, increases conversion rates, and boosts engagement. Moreover, teams can focus more on crafting persuasive messages and building efficient pipelines.

Let’s dive deeper into email workflow automation, explore popular tools, and discuss best practices that will help you get the most out of your campaigns.

After weeks of research and some trial and error, I can firmly say – it is impossible to thoroughly test emails and email sending using any WooCommerce built-in features or plugins. 

To be clear –  both options offer some email testing features, but they’re pretty limited.

Nevertheless, these features can still be helpful for some minimal email testing. 

So, in this guide, I’ll still cover them and show you how to use Mailtrap Email Testing to test your emails and email sending correctly.

Good customer service equals a more satisfied customer base. The data backs this up: 83% of customers are more loyal to brands that respond to and resolve their complaints. 

So, if a customer sends an angry email, they expect a quick response that solves the problem and reassures them that you’re taking their concerns seriously.

But the thing is, writing responses to these frustrated customers isn’t easy. You have to carefully craft a reply that not only helps ease their worries but also provides the right solution to their problem.

How do you do it?

Simple. Look at some angry customer email examples.

HTML is nearly as old as the internet, and so is one of its most common schemes: mailto. And, even though so many things have changed since then, good ol’ mailto is still widely used and taught in HTML courses all around the world.

The way it works is very simple. When placed behind a text and clicked/tapped afterward, it triggers a default email client to be opened and a new email message creator pops up on a screen. Usually, one or more fields are already pre-populated to make life easier for a sender (and make typos, and subsequent email bounces, impossible).

We’re going to explore different methods of customizing  html mailto links. We’ll also talk about whether it’s still a good approach in the 2020s, and whether there are any viable alternatives. Let’s start!