How do you usually choose a new tool? Intuition? Friend’s recommendation? We prefer to make decisions based on data. That’s why we’ve prepared this research for you.

Email HTML builders can help you create effective emails to increase your return on investment (ROI) — which currently stands at $38 for every $1 spent — and convert your leads to loyal customers. 

Whether you’re a developer or a marketer, this guide will help you know how to choose a tool that fits your needs from hundreds of options.

We’ll look at eight of the best responsive HTML email builders and how you can choose the correct tool for your email marketing needs.

In this article, I break down my email-sending flow with Gomail, a super straightforward package for Golang. Of course, I’ve made sure to include code snippets ready for use.

I’ll also cover debugging and testing so you can make sure your code is working perfectly after following this guide.

Email workflow automation takes over administrative tasks such as following up on sales inquiries, sending targeted promotions, and requesting feedback after a purchase. This helps teams save time, enhance productivity, and retain consistency across all communications.

As you can imagine, this type of automation streamlines lead nurturing processes, increases conversion rates, and boosts engagement. Moreover, teams can focus more on crafting persuasive messages and building efficient pipelines.

Let’s dive deeper into email workflow automation, explore popular tools, and discuss best practices that will help you get the most out of your campaigns.