I Analyzed 2,500 YouTube Videos to Understand Why RedLetterMedia Are Internet Darlings

A data analyst pulled subtitles and metadata from ~2,500 YouTube videos, rigged up yt-dlp with proxy routing and scripts to automate the haul. The goal? Stack RedLetterMedia (RLM) against algorithm-first mega-channels like MrBeast and MKBHD.

By slicing through heatmaps, subtitles, and metadata, the analysis shows: RLM’s stubborn refusal to play the algorithm game isn’t killing their reach. In fact, their off-grid style might be punching above its weight.