There’s nothing more frustrating than spending hours on planning, research, preparation, and finally launching your email campaign — only to find out you’ve made it to a spam list and your emails go straight to the junk folder. Getting to a spam list is a major setback that affects your sender reputation, email deliverability, and all marketing efforts.

In this guide, we’ll break down what spam email lists are, how to remove your email from these lists, and, most importantly, how to avoid ever ending up on one.

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As someone with extensive marketing experience, I understand the effectiveness of targeted email campaigns and all the benefits they can bring to a business. If you are also considering this approach but are unsure:

if it’s worth it;

how to start;

what it will cost you;

buckle up! In this post, I will answer all of your questions!

Why is email analytics important? Because email is one of the main channels of converting users into customers. Even if you are not a marketer but a developer, for example, who is configuring email notifications, you should still analyze the performance of your messages. However, email analytics is often underestimated. So, let’s discuss which types of email campaigns you should measure, define the most important email metrics, and also put together an overview of email analytics tools.

While Salesforce’s testing capabilities are sufficient for running small deliverability tests or previewing your emails, they may not be enough for inspecting and debugging emails in detail. Plus, some methods may bear the risk of spamming contacts with test emails. 

That’s where Mailtrap Email Testing comes into play. And today, we’ll teach you how to execute various tests in Salesforce using Mailtrap. 

A developer can’t code an HTML email template using the same technologies and approaches as one would when building a web page. It may sound ridiculous, but it’s the truth. So, let’s try to figure out how valid this statement is.

PHP has multiple options for sending HTML emails: the PHP mail() function, PHPMailer, or SymfonyMailer. However, the latter two are the more popular and recommended options.

Why? Because the PHP mail() function has multiple limitations, including the inability to add attachments or send emails using the SMTP server. I’ll be diving into more details on the limitations below. 

In this tutorial, I’ll show you how to build and send HTML emails in PHP using the mail() function, PHPMailer, and SymfonyMailer. I’ll also show you how to leverage Mailtrap’s SDK to send beautiful HTML emails in PHP. Let’s go! 

Mass email marketing is easy. It’s like eating, except you’re eating soup with a fork in the middle of a zombie apocalypse 🔥. 

But, luckily, there’s one thing that can alleviate your struggles and simplify the task – a reliable mass email service provider. 

We scraped the market to find the best contenders and compared them based on key features, use cases, pricing, and other criteria. Let’s dive in! 

We all know that spam complaints are a nightmare for anyone sending marketing emails. But so are bounce rates, especially if they are high. 

In today’s blog post, we’ll guide you through the maze of email bounce rates and provide useful tips for keeping them in check.

After the pandemic, kitchen coffees and lunch meetings have slowly been in decline. The world has shifted from mandatory on-site labor to remote working, which has made employee communication that much harder. 

With mundane tasks, routine meetings, and occasional offline events, the gap between co-workers, HRs, and C-levels can easily expand. Considering all of that, employees may lose touch with the company culture, leading to demotivation and unproductivity. 

That’s when an HR newsletter saves the day. 

In this blog post, we’ll share 20 HR newsletter ideas that will entertain, engage, and motivate your co-workers.